Volkswagen's new 'volume' car, the Polo 6 beats with its bespoke 300 watt sound system, arrives in showrooms this August priced from $22,490.

"The new Polo 6 transcends the so-called 'city' or 'light car' class, so the ante for the Polo beats has been upped considerably," Volkswagen Group Australia Managing Director Michael Bartsch says.

"We hear a great deal about carmakers pursuing a 'younger' demographic. This usually amounts to a basic car in jellybean colours. We don't have to make a noise about the Polo beats because its message to aspirational buyers is loud and clear.

"Developing 300 watts of sound and 200Nm from a single litre engine, the Polo beats strikes the balance between bass and pace. There is nothing comparable."

The beats brand was founded in 2006 by Dr Dre and Jimmy Iovine and acquired by Apple in 2014. This sound system, exclusively designed for Volkswagen to provide reverberating but crystalline sound, is but one feature of the successor to the Polo 5 beats, which rapidly sold out on introduction last year.

Based on the 85TSI Comfortline, with its class leading 1.0-litre three cylinder turbo petrol engine, the Polo beats also features the debut of Volkswagen's second generation Active Info display. Now on a 10.25-inch screen which can be configured with a choice of readouts and full screen map.

Lurid shades are eschewed for a choice of three classic hues (no-cost red, optional white/silver metallic or deep pearl black) set off by a single stripe on the bonnet, unique badging, decorative dash inserts, two-tone upholstery and 16-inch alloys.

The optional Driver Assistance Pack contains Adaptive Cruise Control, Blind Spot Monitor and Park Assist.

Standard features include:

• Beats 300W premium audio system
• Beats emblem on B-pillar
• Dark tinted rear side and rear windows
• LED tail lights
• LED registration plate light
• Exclusively designed "beats" decals on roof and bonnet
• 16" Torsby alloy wheels
• Black door mirrors
• Front fog lights
• Ac tive Info Display
• Discover Media 8" navigation
• Wireless phone charging
• Matte Velvet Red decorative inserts to dashboard, console and door
• Comfort Sport front seats
• Entry sill inserts "beats audio"
• Front Assist with City EB and Pedestrian Monitoring
• Driver fatigue detection and low tyre pressure indicator
• Rear View Camera (RVC)