Sydney, 04-05-2022 – Unconventional challenger brand CUPRA is now available in Australia, one month earlier than planned thanks to the online ordering of special Leon, Formentor and Ateca Launch Edition models.
The response to CUPRA's alluring intersection of design, performance and technology has been such that more than 9,000 expressions of interest have been registered at cupraofficial.com.au – around 30% of which have accrued in a fortnight.
CUPRA Australia's Head of Product and Planning, Jeff Shafer, confirmed: "Online ordering is now open for our Launch Edition models, which will arrive in July for early customers looking for the most design-led and performance-focused interpretations of CUPRA."
"Based on the flagship VZx specification of each model, we expect the Leon, Formentor and Ateca Launch Editions will be warmly welcomed by a country with an automotive passion for design, performance and technology."
The Leon VZx Launch Edition is priced from $65,065 RRP or $67,990 driveway, featuring Graphene Grey Premium Metallic Paint and a Brembo Brake package.
The Formentor VZx Launch Edition likewise gains these features and is priced from $66,115 RRP or $69,990 driveaway.
The Ateca VZx Launch Edition is priced identically at driveaway to its sports crossover sibling from $67,990 RRP or $69,990 driveaway – covering both customer preference bases for a high-performance SUV and crossover.
Painted exclusively in Graphite Grey metallic paint, the Ateca VZx Launch Edition adds a tuneful Akrapovic Exhaust and exclusive 19" Machined R Sport Alloy Wheels in black and copper.
A non-Launch Edition Ateca VZx optioned with Akrapovic exhaust costs $71,940 DA – representing both a saving for customers, plus the addition of unique alloys.
The Leon Launch Edition can also be optioned with Magnetic Tech Matte paint, and the Formentor Launch Edition with Petrol Blue Matte paint, for $1,825 extra compared with $2,300 for a regular production VZx. All three models can also be selected with a Sunroof at the standard option price.
The Formentor VZx Launch Edition will lead as the design icon for CUPRA with Petrol Blue Matte complementing 19" Exclusive Sport black and copper alloy wheels for the most alluring and unmistakably distinctive combination.
100 Launch Editions will be available to the first Australian CUPRA customers from today. The CUPRA Leon VZ, VZe and VZx, Formentor V, VZ, VZe and VZx, and Ateca VZx will be available to order from June.
When these vehicles arrive in July, CUPRA will have agents in New South Wales, Victoria, Queensland, South Australia, Western Australia and the ACT. The halo of these City Garages will be in the Sydney CBD, with more details revealed soon.
Read more about the price and specifications of the entire CUPRA range in Australia here.
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has its corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a global network of specialised points of sale.
In 2021, CUPRA maintained its upward trend, tripling sales with 80,000 vehicles delivered, driven by success of the CUPRA Formentor. CUPRA proves that electrification and sportiness are a perfect match, and in 2022 will expand the range of the CUPRA Born, the brand's first 100% electric vehicle, with models with different battery capacities, as well as a more powerful e-Boost version. An exclusive, limited edition version of the CUPRA Formentor VZ5 will also be introduced. The CUPRA Tavascan, the brand's second all-electric model will reach the market in 2024, followed by the brand's first urban electric car, inspired by the CUPRA UrbanRebel concept, in 2025.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. Collaborating with brands such as Primavera Sound and De Antonio Yachts, it has created the CUPRA lifestyle universe. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Among its members are Olympic gold medallists Adam Peaty, Melvin Richardson and Saúl Craviotto, the German goalkeeper Marc ter Stegen, and Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.