• More powerful engines, new assistance systems and innovative Matrix LED headlight technology
• Significant fuel consumption reductions across the board
• New A8 and S8 set to arrive in Australia Q2, 2014

Ingolstadt, August 21, 2013 – Systematic lightweight construction, excellent comfort and a broad portfolio of high-end technologies: Audi has given its flagship, the A8, a wide-sweeping update. The engines are even more powerful and efficient, while new assistance systems and the innovative Matrix LED headlights provide for an added level of composure.

The new A8 places Audi among the innovation leaders in the luxury segment. One great strength of the big sedan is its lightweight construction. The Audi A8 3.0 TFSI with the normal wheelbase has a kerb weight of just 1,830 kilograms – best-in-class for models with all-wheel drive. The body is made almost entirely of aluminum; an Audi Space Frame (ASF) design, it weighs just 231 kilograms.

Length (5.14 metres), wheelbase (2.99 metres), width (1.95 metres) and height (1.46 metres) remain unchanged, making the Audi A8 the sportiest sedan in the segment. The A8 L gains an additional 13 centimetres in both length and wheelbase. Both body variants feature a new boot layout for easier loading. Additional noise damping measures reduce the already low interior noise level even further.

The dynamic design of the big sedan has become even more expressive. The engine hood, the Singleframe grille and the front bumper are even more sculptured; the lower edge of the LED headlight units is straight. Audi also offers optional headlights featuring Matrix LED technology, which sets new benchmarks with respect to design and technology. With these headlights, the high-beam comprises 25 individual light-emitting diodes per unit that can be switched on and off or dimmed individually depending on the situation.

This enables the headlight system to react precisely to other vehicles while always brightly illuminating the road. Additional features of the new headlights are the intelligent cornering light, new-look daytime running lights and dynamic turn signals. The lighting system in the A8 uses predictive route data from the navigation system to adjust the distribution of light in response to the current driving situation. In combination with the Navigation plus with MMI touch, the system recognises route data contained in the navigation system, such as curves and road classifications.

The LED lamps at the rear of the new Audi A8 have also become flatter. In all models except the S8, the redesigned bumper houses two rhomboid tailpipes. New chrome strips and high-gloss black window frames round out the differentiating design details. There is a choice of twelve colors, including five new ones. Wheels are available in sizes up to 21 inches.

The engine lineup: two TFSI and two TDI units

Audi offer the A8 in Europe with two petrol and two diesel engines. These are the supercharged 3.0 TFSI with 228 kW, the V8 twin-turbo 4.0 TFSI with 320 kW, the highly efficient 3.0 TDI clean diesel with 190 kW and the extremely high-torque 4.2 TDI clean diesel, which produces 283 kW and 850 Nm.

Performance has increased with most engines. When paired with quattro all-wheel drive, the 4.0 TFSI now accelerates the A8 from 0 to 100 km/h in 4.5 seconds. Under partial load, the Audi cylinder on demand (COD) system deactivates four of the eight cylinders. The most efficient engine is the 3.0 TDI clean diesel, which consumes just 5.9 litres of diesel per 100 kilometres, which corresponds to 155 grams CO2 per kilometre. All engines satisfy the Euro 6 emissions standard. Friction-reducing measures reduce consumption by as much as 10 percent.

In Europe, these classic variants are joined by three additional models. The top-of-the-line model is the luxuriously equipped Audi A8 L W12 quattro. Its petrol engine is particularly short and lightweight thanks to its W layout. Displacing 6.3 litres, it produces 368 kW. It also boasts best-in-class fuel consumption of 11.7 litres per 100 kilometres, corresponding to 270 grams CO2 per kilometre. It also has a CoD system that was designed specifically for it. At low load, it deactivates the fuel injection and ignition for six cylinders. The available Active Noise Cancellation (ANC) ensures excellent acoustic comfort.

With 380 kW , the S8 is Audi's largest sports sedan. Paired with quattro all-wheel drive, its sonorous 4.0 TFSI accelerates the S8 from 0 to 100 km/h in 4.2 seconds. Average fuel consumption for the S8 is just 10.1 litres per 100 kilometres, corresponding to 235 grams CO2 per kilometre. The COD system plays a key role here, too. Active Noise Cancellation (ANC), a technology that is also used in the A8 4.0 TFSI quattro, the A8 L W12 quattro and the A8 hybrid, uses precise antiphase noise to combat intrusive noise in the cabin while operating on four cylinders while active engine mounts dampen vibration. The chassis and many body details reflect the sporty positioning of the S8.

The Audi A8 hybrid that is available in Europe combines a 2.0 TFSI and electric motor to produce a system output of 180 kW and system torque of 480 Nm. The engine's power flows to the front wheels via a modified tiptronic. The lithium-ion battery in the rear enables purely electric driving at up to 100 km/h with a range of roughly three kilometres. The A8 hybrid consumes on average just 6.3 litres of fuel per 100 kilometres (147 grams CO2 per kilometre).

The new A8 comes standard with a fast and smooth-shifting, eight-speed tiptronic. The electronically controlled automatic transmission is paired with quattro permanent all-wheel drive. Audi also offers an optional sport differential for the rear axle, which distributes the power between the rear wheels as needed. The sport differential is standard in the S8 and the A8 4.2 TDI clean diesel quattro.

The sedan owes its sporty character in large part to the sophisticated chassis. The Audi drive select system, which varies the function of various technology modules, is standard. It also controls the adaptive air suspension with adaptive damping. Audi offers the air suspension with a sporty setup upon request. The power steering uses an efficient electromechanical drive. Dynamic steering, which varies the ratio as a function of the speed driven, is available as an option. Carbon-fibre ceramic brake discs are available for V8 models and the A8 L W12 quattro.

Hand-built character: The interior of the Audi A8

The interior of the Audi flagship dazzles with its elegant lines and generous spaciousness. Options for the front seats include ventilation and massage. Electrically adjustable, individual rear seats are available as an option for the A8 and the A8 L. The A8 L is also available with a continuous, leather-covered centre console. The first-class solution here is the relaxation seat with power footrest. A large number of additional features are also available, from four-zone automatic air conditioning and power-assisted closing to a cooler.

All components in the new A8 have been carefully chosen and processed with the utmost precision. Each of the lovingly executed details documents the hand-built character of the interior. A new range of choices for seat coverings, inlays and colors is available in many areas. New additions include the woods Fine grain poplar brown-silver and Fine grain ash brown-gold natural as well as the leather Unikat, which is particularly natural-looking, soft and breathable.

The Audi design selection offers a preselection of exclusive materials and colors for the interior, including sycamore grey/marble grey. The design selection black/vermont brown with Carbon twill copper inlays is available for the Audi S8. The Audi exclusive range offers additional individualisation options for particularly discerning customers.

As is typical for Audi, the new A8 features exemplarily clear controls despite the abundance of functions. Taking centre stage is the MMI control element on the tunnel's centre console. MMI navigation plus also includes a touchpad. The driver draws characters on the pad (MMI touch) to control numerous navigation and multimedia functions.

For more composed driving: the assistance systems

Driving is even more composed with the optional assistance systems. The adaptive cruise control with Stop&Go function is coupled with an expanded version of the standard Audi pre sense basic safety system. The same applies to Audi side assist. New in the A8 are Audi active lane assist, which makes slight steering adjustments when necessary, and the park assist system with 360° display, which handles steering when parking. The head-up display, which is also new, projects important data in the driver's field of vision on the windshield. The night vision assistant can now also recognize larger animals in addition to pedestrians.

Audi connect including car phone is available as a supplement to MMI navigation plus. It uses an integrated UMTS module to connect the new A8 to the Internet. Passengers can surf and e-mail freely via a WLAN hotspot. For drivers in Europe, the system delivers the tailored online services from Audi connect, such as online traffic information, Google Earth, Google Street View and online news, to the car. The multimedia highlight is the Bang & Olufsen Advanced Sound System. The Rear Seat Entertainment system includes two displays, Bluetooth headphones and a DVD player.

Australian information

The new Audi A8 will debut in Australia in the second quarter of 2014. Both the 3.0 TDI and 4.2 TDI clean diesel models will be available to customers. The new S8 will also arrive in Australia concurrently, for the first time in this generation.

The extraordinarily high level of specification and pricing details will be revealed closer to launch.

The Audi Group
The Audi Group delivered more than 1,455,100 cars of the Audi brand to customers in 2012. In 2012, the Company posted revenue of €48.8 billion and an operating profit of €5.4 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In November 2012, CKD production of the Audi Q7 was added to the existing Audi A4, A6 and Q5 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft. (Gyor, Hungary), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy), AUDI BRUSSELS S.A./N.V. (Brussels, Belgium), quattro GmbH in Neckarsulm and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). Audi currently employs more than 68,000 people worldwide, including around 50,000 in Germany. The brand with the four rings plans to invest a total of €11 billion by 2015 – mainly in new products and the expansion of production capacities – in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" claim. Audi is currently expanding its site in Gyor (Hungary) and will start production in Foshan (China) in late 2013 and in San José Chiapa (Mexico) in 2016.

Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG's commitment to environmental issues is the Audi Environmental Foundation. Within the context of "Vorsprung durch Technik", which extends far beyond its products, the Company is directing its activities toward a major goal – comprehensive CO2-neutral mobility.