• Eye-catching, masculine design with taut lines
• Infotainment concepts from the Audi full-size class
• Due to make its Australian debut in the first half of 2019 

Ingolstadt, June 20, 2018 – Eight years after the ground-breaking Audi A1 Sportback made its debut, the second generation of this successful model is ready to write the next chapter in premium compact mobility. Perfectly suited to the urban environment, the new model A1 Sportback is firmly networked with the digital world and boasts infotainment and driver assistance systems on a par with the full-size class.

Exterior design: Striking, masculine with genes of the sporty Ur-quattro
The A1 Sportback has grown 56 millimetres in length to 4.03 metres, stands 1.43 metres tall including its aerial while its width remains almost the same at 1.74 metres.  

The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front, while below the edge of the bonnet are three flat slits – an homage to the Sport quattro, the brand's rally icon from 1984.  

With S line equipment, Audi has emphasised the sporty character even more with larger air inlets, additional sill trims, an elongated slit centrally below the bonnet with two fins and the larger rear wing. The top-of-the-line engine is also recognisable with its striking twin tailpipes.  

The distinctive daytime running lights of the optional full-LED lights echo dynamic wing shapes from sailing, while the dynamic segmentation motif also features in the rear lights to reinforce the visual signature of the A1 light graphics.

The new A1 Sportback is available in a choice of 10 colours and the roof can be optionally finished in a contrasting colour from the A-pillar to the roof edge spoiler. The exterior mirrors, side front spoiler lips and the side sills are also available in a contrasting colour.  

The Edition model, based on the S line equipment line and available from market launch, is particularly distinctive, with 18-inch wheels in bronze, white or black depending on the exterior finish, and Audi rings in foil on the side of the car are also available in the rim colour. The LED headlights and LED rear lights are dark-tinted and the Audi rings in the Singleframe and the model designation on the back are black.  

Freely combinable: the equipment lines
A new feature in the A1 Sportback is the modular lines structure. This provides for a particularly high degree of flexibility, allowing customers to combine exterior and interior lines however they like fort he first time.  

Depending on the equipment line – basic, advanced or S line – the attachments on the exterior are available in various configurations. The black styling package sets additional accents. By offering the lines 'Interior advanced', 'Interior design selection' and 'Interior S line', Audi is additionally affording customers numerous possibilities to select colours and materials accordingly.  

New look: the interior design
With its emotive, customisable design, the sporty interior is driver-focused, placing key features such as the digital instrument cluster and the optional MMI touch display within easy reach of the driver. The display and the air vent strip on the front passenger side are integrated into an area in black glass look. The optional contour and ambient lighting package brings the interior design to life in the dark if desired through LED light elements in 30 selectable colours.

More space and comfort: the space concept
The new A1 Sportback is more spacious – making life much more comfortable for the driver, front passenger and rear passengers. Luggage capacity has increased by 65 litres, with the normal capacity of 335 litres growing to 1090 litres with the rear seats folded down.  

Fully digital: operation and display
Designed for the digital future, even the basic model features a fully digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel as standard equipment. The optional Audi virtual cockpit with an extended range of functions is also available.

Fully connected and always up to date: Infotainment and Audi connect
The Infotainment concept in the new A1 Sportback comes from the full-size class. The MMI radio comes as standard – it can be operated via the multifunction steering wheel and the display in the fully digital instrument cluster. In the top configuration, MMI navigation plus offers a 10.1-inch MMI touchscreen, with all commands via touch input or the latest generation of voice.  

In conjunction with Audi connect, MMI navigation plus offers A1 Sportback drivers functions such as hybrid route guidance, with additional highlights including satellite map view and the new 3D city models.  

The Audi smartphone interface is integrated with iOS and Android smartphones using Apple CarPlay and Android Auto into an environment in the MMI programmed specifically for them. It offers two USB interfaces (1x USB-A, 1x USB-C with increased charging current), or the Audi phone box is also available, offering improved reception quality with LTE support and while charging the smartphone inductively via wireless charging according to the Qi standard.  

The A1 Sportback also boasts the Audi sound system and the Bang & Olufsen Premium Sound System. The B&O system drives 11speakers with an output of 560 watts – its 3D effect using the windscreen as a reflecting surface.

Safety first: the driver assistance systems
The driver assistance systems for the Audi A1 Sportback are impressive, with standard lane departure warning helping the driver to keep the car in the lane from a speed of 65km/h. Also standard is the speed limiter and Audi pre sense front and adaptive speed assist which keeps the Audi A1 Sportback at the desired distance from the vehicle ahead. If the vehicle is equipped with S tronic, the system covers a speed range of 0 to 200km/h.   The new Audi A1 Sportback also offers a range of parking systems including a reversing camera in addition to the rear parking system. The park assist system steers the A1 Sportback parallel and horizontally into parking spaces, while the new version of the assistant also parks forward into perpendicular parking spaces.

Powerful and efficient: the engines
The A1 Sportback offers a choice of efficient TFSI engines with outputs ranging from 70kW to 147kW, mated to manual or the seven-speed S tronic dual-clutch transmissions. The top-of-the-range engine uses a six-speed S tronic transmission.

Sporty, poised tuning: the suspension
The Audi A1 Sportback delivers agile handling and a sporty, poised driving experience with its lightweight suspension, while and optional sport suspension is also available.  

Dynamic packages, individually configured for every engine version, give the A1 Sportback an even sportier trim. The 'Basis' dynamic package for the entry-level petrol version includes a sport suspension, red brake calipers and larger brake discs. Audi offers the 'Performance' dynamic package for the other engine versions. This also includes red brake calipers and larger brake discs, suspension with adjustable dampers, a sound actuator and Audi drive select.  

The optional hold assist enhances safety on uphill and downhill slopes by preventing the car from rolling after stopping and wheels are available in sizes from 15 up to 18 inches.  

Four modes for an individual driving sensation: Audi drive select
The new A1 Sportback offers the Audi drive select dynamic handling system as an option, allowing drivers to select from four distinctive driving modes: auto, dynamic, efficiency and individual.  

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NOTE TO EDITORS: This MediaInfo is intended for a global audience, and elements of it may not accurately reflect Australian features, specifications or timeframes unless specifically stated otherwise.

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815 sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.