- Audi A1 has arrived priced from $29,990*
- Interactive AreA1 installations in both Melbourne and Sydney with live music, product demonstrations and giveaways
- Exclusive Audi A1 clubtour nights with some of Australia's hottest music acts in Melbourne, Brisbane and Sydney
- Audi has partnered with Australian fashion designer Dion Lee to create a limited run of exclusive Audi A1 T-Shirts
The Next Big Audi, the A1, will take the premium compact segment by storm when it arrives in Audi showrooms from December 10.
The A1 marks a new chapter in the Audi story. The only true premium car in its segment, the A1 will introduce Audi to a whole new generation of customers.
Chic and sophisticated, premium and urban, the A1 is a condensed and concentrated expression of the Audi DNA. To celebrate, Audi is launching a series of interactive outdoor installations across the country, allowing the public to experience the Next Big Audi.
Dubbed AreA1 and first launched in Barcelona, this unique concept will be based first in Melbourne at Southern Cross Station and St Kilda Baths concurrently. AreA1 features an Audi A1 on display as well as interactive 3D screens and iPads for customising your very own A1 using the Audi car configurator. There will also be various giveaways including A1 t-shirts, thongs, beach towels, umbrellas, magazines and brochures.
The St Kilda site comprises the 'Design Room' of AreA1, allowing customers an in-depth look at the sophisticated design that infuses the A1 inside and out, plus a lounge area for relaxing.
The Southern Cross site will showcase the AreA1 technology room, which highlights the premium technology woven into every facet of the A1.
Brisbane will host the A1 Studio, a multipurpose installation fitted with a bar, LCD screens, lounge furniture and featuring an A1 display car.
The Darling Harbour AreA1 installation includes both the Design and Technology Rooms, plus a lounge for customers to relax in and soak up the A1 atmosphere.
Bondi Beach in Sydney will also host an A1 installation, albeit of a smaller, more informal setting, as befitting Australia's most iconic beach. But customers can still experience the Next big Audi in the metal, register their interest and receive give aways.
Audi has also partnered with Dion Lee, one of Australia's most celebrated fashion designers, who has designed an exclusive run of limited edition T-Shirts in five different designs, which will be given to people who register their interest in the A1 at any of the A1 installations.
Audi Australia is also hosting exclusive club tour nights in Melbourne, Sydney and Brisbane at some of the hottest venues in town showcasing some of the best DJ acts and live music that Australia has to offer.
The A1 Clubtour kicks off in Melbourne at Republica on December 4, then moves onto Cloudlands in Brisbane on December 9 and concludes with the unique Floating Island club lounge night in Sydney on December 14, 15 and 16.
AreA1 and A1 studio event dates:
Melbourne:
St Kilda Baths, AreA1 Design Room: December 3 – 5
9:00am – 9:00pm
Southern Cross Station, AreA1 Technology Room: December 3 – 5
9:00am – 9:00pm
Brisbane:
Brisbane Square: December 10 – 13
Friday 10 December, 7:00am to 8:00pm
Saturday 11 December, 10:00am to 9:00pm
Sunday 12 December, 10:00am to 8:00pm
Monday 13 December, 7:00am to 2:00pm
Sydney:
Bondi Beach: December 10 – 12
10:00am – 9:00pm
Darling Harbour (Palm Grove): December 11 – 15
9:00am – 10:00pm