Product concept
A message from the Program
Manager:
Most of the 30 years I've been an engineer at Mazda have been in
utility development, so I've probably heard more customer feedback
on utilities than anyone else at the company. My work has always
been shaped by the belief that our utilities have to deliver 100%
all the time, in all the ways our customers use them, all over the
world. Now there's a concrete statement of my thinking: the All-New
BT-50.
The current BT-50 looks good, drives well and has tremendous
functionality – it's a great utility. But with the new BT-50
I wanted to move into uncharted territory. I wanted to create a
completely different kind of pickup, one with the personality of a
passenger car. So my team developed innovative, dynamic styling and
equipment levels that match high-specification CD-segment cars. We
re-engineered the technologies in the powertrain, steering system
and frame to deliver the Zoom-Zoom driving pleasure that is Mazda's
greatest brand value. Throughout, our work was guided by Mazda's
Sustainable Zoom-Zoom initiative to ensure better environmental
performance. We adopted new, more comprehensive vehicle control
systems for greater safety. And we created a wider range of body
types, powertrains and grades to better meet the diverse needs of
our customers.
We aimed the new BT-50 at people who actively use their utility
for business, family activities and outdoor leisure. These are
people who like to enjoy life in their own way; they see their
vehicle as a way to express themselves. They demand high standards
of design and quality. And even in a utility, they look for
uncompromised Zoom-Zoom driving performance. In short, they want a
different kind of utility from the ones that dominate the market.
Putting our focus on these people led us to conceive the "active
lifestyle vehicle" concept as the guiding principle in our
development work. The result is a next-generation utility that
leaves the competition far behind – the All-New BT-50.
Takasuke Kobayashi
Mazda BT-50 Programme Manager