Sydney, 14-01-2022 – CUPRA Australia
The first fully electric vehicle from the Barcelona-based performance and lifestyle auto brand CUPRA will soon be seen on Australian roads.
CUPRA, which is introduced to this market later this year, has been freighted to Sydney, the first of three Born EVs that will be tested over 10,000km each.
This will be the first time that time that the Born has been driven outside Europe, where it is a Car of the Year finalist.
CUPRA goes on sale locally mid-year with a three model range; the Formentor crossover, Ateca SUV and Leon hatchback. Among these models' combined 12 variants are two Plug-in Hybrid Electric Vehicles (PHEV) in Formentor and Leon form.
CUPRA Australia Director Ben Wilks re-affirmed CUPRA's determination to bring the Born EV to market by year's end.
"CUPRA's conventional and PHEV range will be unique in this country, the perfect line-up for a new brand to challenge the established order," Ben said.
"Born is undoubtedly our halo car, one that embodies all of CUPRA's performance and design allure in a zero emissions package."
CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.
In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA Born.
CUPRA won this year the first electric touring car competition PURE ETCR and participates in the off-road electric SUV's competition Extreme E. Moreover, it is also FC Barcelona's official automotive and mobility partner and World Padel Tour's premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and eight of the best padel players in the world, among others.