Volkswagen Group Australia (VGA) is pleased to announce the appointment of Mr. Ben Wilks to the new role of Brand Director of CUPRA Australia. Mr. Wilks will finish up in his current role as General Manager Sales for Volkswagen Passenger Vehicles (PV) shortly, before taking the reins of the new brand.
Mr. Wilks's promotion into the brand director role continues a journey across multiple brands and roles within VGA and Audi Australia.
VGA Managing Director, Michael Bartsch, was delighted to announce the appointment of Mr. Wilks to the CUPRA brand.
"Ben has been a valued and trusted member of VGA's executive team for many years now; first as general manager of Volkswagen Passenger Vehicles' marketing department, and then as its head of sales'," Mr Bartsch said.
"It is Ben's unique experience and skill set, coupled with his passion for the Group's brands, that makes him the natural fit for our newest, and most exciting brand."
Details of Mr. Wilks's successor in Volkswagen Passenger Vehicles will be announced in due course. In the interim, in his dual capacity as VGA's Managing Director and Passenger Vehicles Brand Director, Michael Bartsch will oversee PV sales, ably supported by the PV Sales Leadership team.
More information about the activities of CUPRA and its unique product line-up, prior to its market introduction in 2022, will be made shortly.