- Spectre and Skyfall actress opens new 007 cinematic installation in the Alps
- 007 ELEMENTS cinematic installation focuses on Spectre and celebrates the legacy of the James Bond films
- Jaguar Land Rover is official partner of the experience with star cars from Spectre on display
- Located over 3,000m above sea level, it is the highest visitor experience of its kind
12 July 2018, Sölden, Austria: 007 ELEMENTS, an exciting new James Bond experience built inside the summit of the Gaislachkogl mountain in Sölden, Austria, is now open to the public.
The cinematic installation was opened by actress Naomie Harris who plays Moneypenny (Spectre, Skyfall) and Jakob Falkner Managing Director of Bergbahnen Sölden.
Visitors can learn how the thrilling action sequences in Spectre were filmed in Sölden and see interactive displays with Jaguar Land Rover technology. The iconic Land Rover Defender driven by villain Hinx's henchmen is situated on the cliff edge and the Range Rover Sport SVR driven by Hinx (Dave Bautista) is also on display.
The latest Jaguar Land Rover technology is on show with features from the all-new electric Jaguar I-PACE performance SUV and artificial intelligence systems.
Jaguars and Land Rovers have appeared in nine Bond films since 1983, when Roger Moore's Bond escaped in a Range Rover Classic convertible driven by Bianca (Tina Hudson).
Laura Wood, Head of Brand and Partnerships at Jaguar Land Rover, said: "We are very excited to reach the 35th anniversary of the collaboration between Jaguar Land Rover and the Bond franchise.
"007 ELEMENTS showcases the long-standing unique partnership which is still demonstrated today, with more than 70 Jaguar Land Rover vehicles used in the most recent film, Spectre."
At more than 3,000m above sea level, 007 ELEMENTS is the highest experience of its kind taking visitors on a journey through nine galleries and a plaza with stunning Alpine views. The dramatic spaces complete with an immersive soundscape showcase the fundamental elements that define the James Bond films – placing visitors inside the world of 007 and revealing how that world is made.
EON Productions' Michael G Wilson and Barbara Broccoli said: "We are truly proud to be in partnership with Jakob Falkner and launching our latest experience, 007 ELEMENTS, on the very mountaintop in Sölden where we filmed Spectre. Architect Johann Obermoser, our Art Director Neal Callow and Tino Schaedler have created a Bondian lair worthy of a Ken Adam set in which visitors immediately become enveloped in the cinematic world of 007."
007 ELEMENTS is accessed via the Gaislachkoglbahn Gondola in the resort village of Sölden. Open daily from 09:00 to 15:30, tickets are available online or from the Bergbahnen Sölden ticket offices and cost €22 for adults, €12 for children. For further information or to book tickets, please visit: 007elements.com
ENDS
Editors' notes
About 007 ELEMENTS
007 ELEMENTS is the new James Bond cinematic installation located in Sölden, Austria. The ultramodern permanent visitor attraction opened on 12 July 2018. 007 ELEMENTS is a partnership between EON Productions and Metro Goldwyn Mayer (MGM) who jointly own the rights to the James Bond films, and Bergbahnen Sölden.
007Elements.com
About EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Wilson/Broccoli family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that makes the James Bond films and together with Danjaq controls all worldwide merchandising. The 007 franchise has produced twenty-four films since 1962.
007.com
About Jaguar Land Rover
Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world's leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world's premier luxury sports saloon and sports car marques.
We employ more than 43,000 people globally and support around 240,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia.
At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.
Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.
From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.
Jaguarlandrover.com
About Metro Goldwyn Mayer
Metro Goldwyn Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world's deepest libraries of premium film and television content as well as the premium pay television network EPIX, which is available throughout the U.S. via cable, satellite, telco and digital distributors. In addition, MGM has investments in numerous other television channels, digital platforms and interactive ventures and is producing premium short-form content for distribution.
mgm.com
About Bergbahnen Sölden
Bergbahnen Sölden stands for innovation, excellence, and state-of-the-art technology. One of the leading ski lift companies in the Alps, the company is proud of its architectural masterpieces in the Sölden ski resort. These include the BIG 3 (viewing platforms on three different 3,000-meter-high mountains), the two most powerful cable cars in Europe, the Gaislachkogelbahn and the new Giggijochbahn, and the spectacular ice Q restaurant on the summit of the Gaislachkogl. Sölden enjoys the second highest number of guest nights in Austria – second only to the capital city of Vienna.
soelden.com
About Obermoser Architects
Leading Austrian architect, Obermoser arch-omo zt gmbh has been creating and constructing award-winning commercial and residential buildings since 1983. Tyrolean architect Johann Obermoser and his team are responsible for the Gaislachkoglbahn, ice Q restaurant and the impressive Giggijochbahn in Sölden.
arch-omo.at
For more information please contact:
Rachel Field
Brand and Partnerships Manager
Rfield10@jaguarlandrover.com
07780 494282